Los Angeles, CA – October 8, 2025 — Luxury Hospitality Advisors (LHA) has announced the launch of Fundamentals of Luxury Service in Real Estate, the only online training program created by five-star hotel professionals and designed specifically for residential real estate agents. The course is the first in a series from the LHA Academy, the education division of the LHA Alliance.
This new online course is specifically designed to elevate the critical, human-centric skills that artificial intelligence cannot replicate, ensuring agents maintain their indispensable role in high-value transactions. The course uses the same guidelines used in five star hotels to provide superior service across continents.
The course addresses the growing industry challenge of technology encroachment by providing real estate professionals with the precise methodology used by the world’s most exclusive luxury hotels to deliver effortless, high-touch service. The goal of the program is to help agents elevate those specific skills that cannot be replicated by AI.
Teresa Holden, Co-Founder of Luxury Hospitality Advisors, stated, “The market is saturated with technology that automates searches and comparisons but the human element is essential in residential real estate. Only a person possesses the empathetic discernment necessary to welcome a client into their future home. This course is a strategic investment in the future of the agent, ensuring their expertise remains irreplaceable and their value continues to command premium compensation.”
The self-paced course is available entirely online and is structured across five intensive modules. These modules move beyond transactional training to focus on luxury client psychology, non-verbal communication, ambiance creation, and the rigorous standardization of service delivery. By mastering the LHA protocols, agents learn to create a consistent luxury client experience regardless of market conditions.
The five-module, self-paced program covers:
• Luxury Mindset — confidence, discretion, and anticipatory service.
• Service Journey — understanding pivotal stages through the journey.
• Environmental Mastery — elevating showings with environment and detail.
• Sophisticated Communication— verbal, non-verbal, and written professionalism.
• Systematic Consistency — build a unified culture with polish and alignment.
The Fundamentals of Luxury Service in Real Estate is a self paced online course which takes 5–6 hours to complete, includes downloadable exercises and checklists, and is offered at the LHA online academy for individual users at $495 and custom team pricing available based on team size.
The course adapts the service principles of luxury five star hotel standards — long used by the most iconic brands and independent hotels in the world — and applies them to the client journey in real estate. The skills are meant to help agents ultimately increase their earning potential by increasing value per transaction and referrals.
Cezil Jondonero, Co-Author and Vice President, LHA Realty, commented on the methodology, “We are providing a repeatable operational blueprint. Our methodology translates the structured excellence of five-star hospitality—where hundreds of staff must deliver a singular service standard—into the individual agent’s practice. This ensures the agent’s execution is consistently elegant, confident, and, most importantly, effortless for the client.”
Client Endorsement
Jacob Ellman, agency owner at St. Martin Sotheby’s International Realty, confirms the course’s impact: The Fundamentals of Luxury Service in Real Estate has been invaluable for our organization. It provided our team with specific methods for adapting the high-touch service standards of luxury hospitality into real estate, setting our brokerage apart in this competitive market.”
The course is available for individual enrollment and through customized team licensing packages for brokerages and developers seeking to implement a standardized luxury service model across their entire organization. For more information about the course or LHA visit website or the online store. Journalists interested in a complimentary review access pass or interviews with the LHA founders can contact Teresa Holden directly.
About Luxury Hospitality Advisors
Luxury Hospitality Advisors LLC, located in Newport Beach, California, is a boutique luxury advisory firm that guides, assists and implements solutions for hotel owners and investors in selecting the best course of action as it relates to luxury hospitality assets. The company also advises on site planning for mixed use developments with a hospitality component and residential sales for new construction.
Principals have served in leadership positions with iconic luxury brands such as Rosewood, St. Regis, W Hotels and Four Seasons in roles including hotel management, rebranding, value enhancement, asset management, dispositions, acquisitions, refinancing and recapitalization.
For more information, contact Cezil Jondonero at Cezil@LuxuryHospitalityAdvisors.com. Available for aspiring agents here.