Los Angeles, CA – September 10, 2025 —Luxury Hospitality Advisors announced the launch of the LHA Alliance, the definitive professional standard for luxury real estate service, offering the industry’s first certification and professional association built on the service principles of five-star luxury hospitality.
As an initiative of LHA Realty—the residential advisory arm of Luxury Hospitality Advisors—the Alliance’s mission is to certify, elevate, and connect real estate professionals who are committed to delivering exceptional, client-first experiences.
“The luxury client today expects a seamless, anticipatory, and flawless experience, whether they are buying a private jet, staying at a five star hotel, or purchasing a branded residence,” said Teresa Holden, Co-Founder of Luxury Hospitality Advisors. “In luxury hospitality, excellence is measured and certified. We are bringing that same philosophy to real estate, establishing a benchmark that brokerages pursue and discerning clients recognize.”
The Hospitality Difference: Agent to Trusted Advisor
The Alliance’s educational arm, LHA Academy, offers specialized courses developed by leaders with decades of experience at iconic luxury hotels. This curriculum is designed to transform the agent’s role from a transactional salesperson into a highly discreet and trusted advisor.
Key educational programs launched by the Academy include:
- Fundamentals of Luxury Service in Real Estate: The cornerstone program that translates five-star hospitality expertise into practical frameworks for service excellence, operational rigor, and client experience design.
- Branded Residences: A specialized course for realtors representing developers and branded residence properties, focusing on how to communicate brand value, lifestyle offerings, and the full hospitality experience that defines these unique assets.
L.K. Eric Prevette, Co-Founder of LHA, noted, “This commitment to service is the ultimate differentiator. We are not teaching real estate fundamentals; we are teaching hospitality excellence applied to real estate—the crucial difference between a transaction and an unforgettable client experience. This certification ensures every agent is aligned on a common definition of luxury service.”
Key Course Highlights & Agent Advantages
The Art of Selling Branded Residences course provides actionable, experience-driven insights that agents can immediately apply to defend a higher price per square foot:
- Defending the Price Premium: Agents learn to articulate how brand affiliation typically commands a 15%–30% price premium and why these assets are uniquely resilient during economic downturns.
- Mastering the Brand DNA: Comprehensive techniques for identifying and integrating a brand’s pillars (e.g., heritage, exclusivity, discretion) into every client communication and sales presentation.
- Accelerating Sales Velocity: Understanding the developer’s core objective—de-risking the project through accelerated absorption—allows agents to position themselves as highly valuable partners.
- Certified Brand Ambassador Status: Graduates receive certification, signaling to developers, brokers, and clients that they strive for professional conduct that mirrors the rigorous standards of luxury hospitality.
The course curriculum covers the Developer’s Rationale, Techniques for Overcoming Price Objections, and establishing the highest standards of professional conduct. Available online, via Zoom, and onsite classes. Priced at $325 USD per user for the online, self-paced course with unlimited lifetime access. Multi-user licenses available.
About LHA
Luxury Hospitality Advisors is a premier consulting firm specializing in bridging the gap between high-end hospitality and luxury residential real estate. LHA provides specialized training and strategic insights to developers, brokers, and agents worldwide, ensuring that the five-star service promise is delivered at every stage of the real estate transaction. The LHA Academy serves as the educational division of the LHA Alliance, an association dedicated to establishing the definitive professional benchmark for brokerages and agents in luxury real estate through certifying the next generation of luxury real estate professionals.
The course is available for individual enrollment and through customized team licensing packages for brokerages and developers seeking to implement a standardized luxury service model across their entire organization. For more information about the course or LHA, visit our website or the online store. Journalists interested in a complimentary review access pass or interviews with the LHA founders can contact Cezil Jondonero directly at Cezil@LuxuryHospitalityAdvisors.com.